Privacy Policy

Privacy Policy – Addiprints

Effective date:01/04/2025

At Addiprints, your privacy matters to us. We are committed to protecting your personal data and complying with the General Data Protection Regulation (GDPR) and applicable UK data protection laws.

This Privacy Policy outlines how we collect, use, and safeguard your information when you visit or make a purchase through our website.

1. Who We Are

We are the data controller responsible for your personal data.

2. What Data We Collect

You can browse our website without revealing personal information. However, we may collect and process personal data when you:

  • Place an order

  • Subscribe to our newsletter

  • Contact us via email or forms

The data we may collect includes:

  • Name

  • Address

  • Email address

  • Phone number

  • Payment and transaction details

  • IP address and browser/device details (for site optimization and security)

3. Legal Basis for Processing

We only process your data when legally permitted under GDPR. This includes:

  • Consent (e.g. for newsletters)

  • Contractual necessity (e.g. to fulfil your order)

  • Legal obligation (e.g. tax recordkeeping)

  • Legitimate interest (e.g. fraud prevention or website improvement)

4. How We Use Your Data

We use your data to:

  • Process and deliver your orders

  • Send order updates and shipping information

  • Respond to your enquiries

  • Send you newsletters (with your consent)

  • Improve website functionality and user experience

  • Detect and prevent fraud

5. Cookies & Tracking

Our site uses cookies to:

  • Enhance website performance

  • Remember your preferences (e.g. login or cart contents)

  • Analyze site traffic (e.g. via Google Analytics)

  • Enable newsletter performance tracking

You can disable cookies via your browser settings, but note this may impact functionality.

6. Newsletter Subscription & Tracking

If you opt into our newsletter, we will use your email to send updates, promotions, and offers. We use a double opt-in process to confirm your subscription.
You can unsubscribe anytime by clicking the link in any email or contacting us directly.

We may use tracking pixels in emails to understand engagement (e.g., if emails were opened or links clicked). You can opt out of this by unsubscribing.

7. Data Retention

We retain your personal data only as long as necessary:

  • To fulfill the purpose for which it was collected

  • To comply with legal obligations (e.g. tax records)

  • To resolve disputes or enforce agreements

After this period, your data will be securely deleted or anonymised.

8. Your Rights

You have rights under GDPR, including:

  • Right to access – know what personal data we hold

  • Right to rectification – correct inaccuracies

  • Right to erasure – request deletion (under certain conditions)

  • Right to restrict processing

  • Right to object – especially to direct marketing

  • Right to data portability

  • Right to withdraw consent – at any time

To exercise any of these rights, contact us at:
📧 info@addiprints.com

9. Data Security

We use industry-standard technical and organizational measures to keep your data secure. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

10. Sharing Your Data

We only share your data with:

  • Trusted service providers (e.g. payment processors, delivery companies)

  • Legal authorities if required by law

We never sell your data.

11. International Transfers

We aim to keep your data within the UK/EU. If we transfer your data outside these regions, we ensure it is protected to GDPR standards.

12. Changes to This Policy

We may update this Privacy Policy from time to time. All updates will be posted on this page, and where appropriate, notified to you by email.

Contact Us

For questions or concerns regarding your personal data, contact:

The Magic Fairies Boutique
📧info@addiprints.com